World Insurance Associates’ BOLD New Brand Identity UNLEASHED – A Game-Changer Revealed!

World Insurance Associates LLC (World) recently unveiled a complete brand overhaul, which includes a new visual identity and an updated website. This comes in the wake of their recent partnership with Goldman Sachs Asset Management.

Rich Eknoian, CEO of World, elaborated on the company’s rebranding saying, “Our journey with our new private equity partner presented us with an opportunity to refresh our brand.” He continued, “This refresh further solidifies those tenants, and we are excited about going to market with our new tagline and website.”

In addition, the company adopted a new tagline which is: “Relationships, Resources, Results – Experience a World of Difference.” This replaces “Large Resources, Local Relationships.” The firm believes the new phrase better captures the essence of the company.

The revised brand encompasses changes to the company’s color palette and the company’s design language. As described by the firm, the branding still draws from the original branding but uses lighter and brighter tones.