Focus on key factors

 

As you help investors choose the right retirement solutions, remember other factors that can affect women. These include longer life expectancy, gender wage gaps and career interruptions for family reasons.

 

 

• Think long term: Statistically, women live longer than men.
• Prioritize products that help ensure they won’t outlive their retirement savings. Individual retirement accounts and lifetime income solutions can provide financial security. Products that provide guaranteed payments, such as annuities, help ensure lasting financial security.
• Build in stability: Help clients build a strong retirement portfolio that includes stable and predictable income sources.

 

 

Options that offer steady financial growth can help them overcome challenges like career interruptions and income fluctuations.

• Raise confidence: Research shows that less than half of women are comfortable determining how much to save for retirement.
• Offer a steady stream of information to help build confidence. Provide detailed information about retirement readiness strategies and point out tools that can help them stay on track for saving.

 

Be sure to offer a personalized level of financial education. Strive for a balanced approach to investing that includes both guaranteed income products and growth investments. These options can empower them to make sound decisions.

• Bridge the gaps: Keep in mind that not all women have access to traditional retirement savings vehicles through employers.
• Suggest personalized financial strategies — such as individual retirement accounts, brokerage accounts and tax-advantaged savings options — to help bridge the gaps in retirement preparedness.

 

By building confidence, providing education and offering personalized solutions, you can help women make informed investment decisions. The opportunity is vast. Women are not only shaping their own financial futures, they’re also driving broader economic change. Recognizing their unique needs and values will be key to building lasting, meaningful relationships in the evolving financial landscape.

 

Ready to help empower women to chart their financial future? The winds are in your favor.