Thrivent to add nearly 600 advisors by year-end

MINNEAPOLIS, May 21, 2025 /PRNewswire/ — Thrivent announced it is pursuing a significant push to recruit financial advisors this year. Thrivent plans to hire nearly 600 new financial advisors in 2025 for a range of roles across multiple advisory models – from employee to independent – with an emphasis on strengthening and expanding advisor teams. The goal to increase Thrivent’s total number of financial advisors by 2% this year far outpaces the industry average growth rate of 0.3%, which has remained flat over the last decade.

“We help our financial advisors build deeply purposeful and financially rewarding careers,” said Nick Cecere, executive vice president and chief distribution officer at Thrivent. “Advisors stay with Thrivent longer than other financial services companies – twice the industry average – because we give them the tools, support, and collaborative culture they need to succeed.”

Helping advisors build the practices they want

Thrivent’s unique model offers advisors the flexibility and autonomy to build the practice they want through several different paths. Financial advisors have the choice to run their business from a local office or join a regional office with a focus on serving clients remotely nationwide.

Thrivent offers its financial advisors:

• Best-in-class support and resources to help with every aspect of advisor development, including in-house coaching, paid training, and competitive pay.
• A team-based approach where advisors can join together in a practice to build further expertise and grow the size of their business.
• Access to the award-winning Thrivent Planning Platform – an innovative digital experience that helps advisors and clients see their entire financial picture together on one screen.
• A unique, values-driven environment focused on purpose-based advice and helping clients see money as a tool, not a goal.

Growing amid the looming industry crisis

Thrivent’s growth plan comes at a critical time, as many financial advisors in the industry are nearing retirement and demand for financial advice is rising among younger generations. Industry data shows an estimated one-third of advisors are expected to retire over the next decade, while millions of Americans aged 45-60 are expected to soon seek financial guidance as they accumulate more wealth.